Adidas Japan and TBWAHakuhodo created the Green Light Run Tokyo to celebrate the opening of the Brand Core Store Harajuku, the brand’s first store focused on city running.

The run offered the opportunity to complete a full marathon (42.195km) through Tokyo, with the pace being dictated by data from traffic signals. Tokyo has 15,772 traffic signals, must higher than New York or London, making it impossible to complete an uninterrupted urban run.

The urban race through the streets of Tokyo was brought to life with traffic data provided by the police, and taking traffic light patterns, distance, timing and safety into account.

The route showcased landmarks such as Asakusa, the Imperial Palace and Tokyo Tower.

The marathon was held from midnight to dusk, with 30 runner selected from 180 applicants across the country. The runners were tracked and alerted when they were in danger of missing the next green light. The rule, “Get Stopped, Get Dropped,” required runners to keep up to a fast pace, with those stopped by a red light being eliminated from the race.

Credits
Agency: TBWAHokuhodo
Client: Adidas Japan

Nguồn: https://madisonrep.org

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8 Comments

Brian Morrison

April 24, 2020

By far one of my favourite ideas to come out for active wear

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Jhon Solano

April 24, 2020

name song plz

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The MAN

April 24, 2020

For all city running fans, we wrote an article here:
https://theman.today/city-running/
With Love <3
The MAN

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いたちイチゴ

April 24, 2020

accurate depiction of Tokyo 0:45 girls really takes photos posing as such

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superjokerrr

April 24, 2020

Cyberpunk vibes

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Nikolay Jeliazov

April 24, 2020

any idea about the song name?

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Arnow ROSEY

April 24, 2020

Whats ils that

Reply

まーまレード

April 24, 2020

cool

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