Champion is a clothing brand that was really popular in the 80’s and 90’s, fell off tremendously soon after, and has recently been making a comeback. It’s actually a more significant company than we tend to give it credit for. This video talks about all of it and attempts to give reason behind these fluctuations.

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Company Declines:
Kmart:
Blockbuster:
RadioShack:
Solo Cups:
Toys “R” Us:
hhgregg:
Pan Am:
ESPN:
Gibson:
iHeartMedia:
Bon-Ton:
Kodak:
General Electric:
Woolworth:
Dell:
Sears:
Payless:
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21 Comments

ayden

April 28, 2020

y’all act like the champion sold at walmart is made of the same material/quality as the $65+ dollar clothes in more expensive stores. the more expensive champion is thicker and different styles than the cheaper, thinner champion clothes.

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ChanceOfSleet

April 28, 2020

Tbh champion is one of the most boring supreme rip offs ive ever seen.

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whoo else

April 28, 2020

B lack folks always make these brands fashionable & popular but everyone stay trying to discredit us SMH. I keep telling yall that this world would be dull AF without us.

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Rise and Shine

April 28, 2020

Who else is wearing a Champion hoodie rn, mines black

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Isaac Duggan

April 28, 2020

I think that champion can last, I feel like this time since everyone buys it they’ll adapt designs while trying to keep a retro like look. Or they’ll just crash and burn again and we’ll see them be popular in another twenty years 🤣

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Jesseniahh Torres

April 28, 2020

Every celebrity is wearing it now Walmart has it

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Jorge Graca

April 28, 2020

And now Champion is back at Walmart

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EnergeticWaves

April 28, 2020

once a brand is Walmart it's not fashion anymore. marketing 101

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Packers Fan13

April 28, 2020

I bet majority of black people are watching this 😂

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Paisano92

April 28, 2020

I love champion ! Especially the tracksuits

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SoloRumble 560

April 28, 2020

Aye y'all they still at Walmart just only online I see

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MickeyOverdose

April 28, 2020

Who's here after Shane's video?

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Frank's Closet

April 28, 2020

What made it fall with when trendy people stop wearing it. And then when that happened stores like Walmart and pay less started to sell. I'm old enough to remember the rise and the fall. Jordan had nothing to do with it.

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CHEF-T CHEF-T

April 28, 2020

People are just dumb paying a high price for stuff that costs a couple dollars if not cents to make..well that’s humans for you 🤷🏼

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A L

April 28, 2020

.its 2020 EVERYBODY LOVES IT

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Kameron Dabney

April 28, 2020

Enjoyed the video. Born in ‘85, so I feel where you’re coming from. To add onto your MJ theory, after his second retirement leagues besides the NBA started using other brands (Reebok, Nike, etc.)to outfit their teams. This boosted their brands profile by association while causing Champion to appear lesser. Same for NCAA. Premier schools went with more popular brands causing Champion to seem like the brand of losers or schools outside of power 5 conferences. Totally agree about its resurgence. I think the shoes are still looked at as butter cookies depending on who you ask but they do represent the style today. I think FILA is very similar. The gear is always on point for Champion. Think the sneakers are catching up but will take longer to truly compete with other high end brands.

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Codee Stanley

April 28, 2020

Time to buy Starter clothes

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Dylan Basting

April 28, 2020

Redeem team is superior

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Random Videos

April 28, 2020

Anybody remember FUBU and Ecko?

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efren prado

April 28, 2020

Anyone know when I can find that shirt at 7:05

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Jessica y Alfredo Madre e hijo

April 28, 2020

I was thinking champion was created because France won the world cup because of the colors

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