Facebook Ads Split Testing – How To Split Test Facebook Ads For Beginners In 2020

I got asked the other day on the channel how to use Facebook ads when it comes to split testing (aka A/B Testing). Here’s a quick run through on how you can split test your ads and a quick explanation as to what split testing even is.

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49 Comments

Jason Wardrop

January 23, 2020

Be sure to grab my FREE Facebook Ads Mini Course & Cheat Sheet👉 https://www.yoursocialsystem.com/fb-ads 😎
*BRAND NEW* Facebook Ads In 2019 – Step-by-Step 👉 https://www.youtube.com/watch?v=n1YutFxI580

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Sumit Sharma

January 23, 2020

Thanks man

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ASMR Ambience Bar

January 23, 2020

When you split test , does FB set up a different Ad Set for each different Ad? If so, isn't this a bad idea because you need at least 50 conversions/week at the ad set level for ad optimisation , so if you have too many ad sets you may not get adequate data?

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Livia Luo

January 23, 2020

Thanks for the video!!! Can I pause one split ad test at any time and keep another one that is more likely to generate more sales?

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syed safeer abbas

January 23, 2020

how much facebook charge for split test?

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ben beni

January 23, 2020

Thanks so much for this Video!! quick question,

I can use several ads in one adset and then know which ad performs best. So why should a / b split test be used?

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Elena Georgieva

January 23, 2020

Hi Jason! I did a test. What should I do after – should I duplicate the better working ad or I should create a new one (having in mind the objective is the same but there are some more details I want to change)? Thanks!

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Timon Eggen

January 23, 2020

How long does it take before your ad gets approved?

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Travis Ross

January 23, 2020

Perhaps I missed something, but what is the difference between using this A/B function and simply running two separate ad sets with two different creatives (assuming a creative A/B test? Thank you!!

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Rich F

January 23, 2020

How many customers should I have in what timeframe in order to build a lookalike audience?

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Jonson Sigamala

January 23, 2020

Thank you, Jason, even though the FB interface has been changed due to its many updates. Your explanation is very clear to understand. Thank you again. Sure, I will follow you for updates.

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Jesus is Lord

January 23, 2020

so I'm guessing once you have your slipt test results you cancel the not so effective ones and run the most effective one only

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Reni Dallaku

January 23, 2020

If we create a split test with the variable of the creatives, and not the adience, so we have the same audience, my question in this case is that both versions A and B of the ad it can be shown to the people? can we do something that to the people that has already seen the A ad, not show to them the B test?

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Kiran Varri

January 23, 2020

informative clip…thank you

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Carlos Erding

January 23, 2020

for beginners in 2019 … Video published on 2018. facebook ads change at least every 6 months

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MrSar234

January 23, 2020

I have Two question about the billing..

Lets say i run a campaign for 100$ and i have two ads in the ad set, for split test. Will it be 100$ for each ad? Or Will the 100$ be divided equally between the two ads? Or will the 100$ just go to the best performing ad?
Second question.. how long will the test be running for? Till the end of the campaign? Or is it stopping automatically when it knows which ad is the best for the campaign?
Thank you for your time, I really appreciate it.

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Sehrish Khan

January 23, 2020

The way you teach the split test is awesome.I realy like you.thank you so much.

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Fabian F

January 23, 2020

Do i have to create an ad or can i just use two existing darkposts for testing? thx bro

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Kyle Jason

January 23, 2020

whats the difference between spilt testing and dulicating?

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FATPIG tures

January 23, 2020

So theres the option of choosing 5 different headlines, buttons, etc. and facebook will split test combinations of those. Where do I find the performances of these different combinations while the campaign is running so I can disable the ones that dont perform? Thx for the content man, appreciate it!

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Pensiunea Marea Alpina Maramures

January 23, 2020

Thank you for the information! I have an easy question: you run the split test ad for a determined period of time and then you create a new ad with the best variables? How much money you would spend on a split test ad?

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XyouX

January 23, 2020

dose this strategy named A single ad set or Multiple single-variation ad sets?
thank you

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Bauss

January 23, 2020

whats the difference with CBO??

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Matthew Brooking

January 23, 2020

awsome video man, just what i was looking for!

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Eytan Krief

January 23, 2020

Hi Jason, when is the right time to make a decision about what ad works best – A or B, are a few days enough to get a clear picture? or should you run the test for at least a week or two?

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Vlad Milosteanu

January 23, 2020

Great work, thank you

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PASSION FREAKZ

January 23, 2020

Tried this with 4 ads testing audiences. After publishing Said 'error your ads must use the same creative'. I only uploaded one video. Not sure the problem.

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wayyguyy18

January 23, 2020

This was really helpful. Thanks

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Bluecavemen

January 23, 2020

Rush and seem to skip a lot of stuff. Could of stick with one or two start from finish.

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Eddie Roberts

January 23, 2020

Love your content man (SUBSCRIBED)

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Tenacious One

January 23, 2020

thank you. but why is the pub date 2018 and title is 2019? also I'd love to see a video on how to analyze data recvd from testing. everyone shows how to create tests…

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Houstonlivin Jarett Okungbowa

January 23, 2020

Hey Jason! What software you using to get your screen split like that, when your teaching ?

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Strange Reviews

January 23, 2020

Hey Jason, do I have to create the ads first before I split test them, or can I do everything in one go? I am wondering if I have to create the ad first, run it, and then split test? I am confused!

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Jair Martinez

January 23, 2020

Had to leave a like man! I was struggling to understand split testing, but you explained it very well. Thanks man!!🔥

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Downhill Daryl

January 23, 2020

Hey thanks for the info! How long should I run a test? Also what is a good budget to get a thorough test?

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Mike Miller

January 23, 2020

I liked your video because of the Jordan 11´s

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Rayna Wrighton

January 23, 2020

this was very helpful! Question: What if you started an unpublished campaign already? It's targeted for traffic but I didn't select 'split testing'

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gsprotennis

January 23, 2020

I'm having a hard time turning off split tests. It shows a message saying "your split test can only be turned off on your page". Do you know anything about this? Thanks for the video

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Joannie Therrien

January 23, 2020

Thank you for this video! I am a total newbie with this and your video made is so much simpler.

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Michelle Quan

January 23, 2020

Hi Jason, Quick question: Is the Split test only available before the ad is running? no way to run a test to compared data after the campaign is finished?

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Amit magen

January 23, 2020

can you please hep me? i cant see to find how to cancel the split test? thank you

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Roc Davis

January 23, 2020

How long should you actually run your split test?

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SmoothSailingMusic

January 23, 2020

Helpful, hands on, and articulate. Thank you.

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Duje Tičinović

January 23, 2020

Hi. Will all ads that are testing, be unpublished on our profile? Same as dark posts?

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Greatest Science Inventions

January 23, 2020

Hi, is there a way of reducing the budget?

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Zen 5 Home Team

January 23, 2020

Hey Jason! Nice tips . . Does uploading our sphere to FB, impact individual ads we run to a saved audience? . . Can you only advertise to a "Saved Audience" or "Your Sphere"

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Jen sells real estate

January 23, 2020

Incredible video Jason can’t wait to implement tonight. Great content keep them coming and thank you!

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Meek Rodriguez

January 23, 2020

Hello Jason

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ATIF S

January 23, 2020

Awesome jason thank you for keeping up your promise of uploading video about fb ad split test.

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