How to split test Facebook ad sets so you can test different interests, genders, age ranges, etc.

Split testing is by far one of the most powerful ways you can leverage the Facebook advertising platform.

You will learn what segments of your potential audience are most likely to become leads and which segments are most likely to become customers so you can focus your marketing efforts and advertising budget on the most productive segmentation.

This video is a part of the larger Facebook Advertising playlist you can find here:

It shows you how to run paid Facebook ad campaigns in the Power Editor.

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33 Comments

Tony

April 18, 2020

Great video best explanation

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Kimberly Ko

April 18, 2020

Hi Miles, amazing videos (been inhaling your audience targeting videos)! Total newbie here with a question…how to you recommend testing copy vs image vs video to make sure your ad itself is good? I totally love the testing each interest separately, but not sure if my ads themselves are good. thanks for your time!

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Ivaylo Krustev

April 18, 2020

Hi Miles! I saw you use Dublicate option as a way to create second variation. What do you think about the pre built fb option of creating a split test. The one that Facebook gives you to choose when on a campaign level?
Cheers

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Edith Offiah

April 18, 2020

very good video, very well explained, Thanks

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Ioannis Deligiorgis

April 18, 2020

Why rarely no one except you talks about all that stuff? You definitely have my attention email and subscribe

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dieyen DualPen

April 18, 2020

how can I stop the pixel from tracking my own traffic? for example it will log all my traffic when I'm on the back end of squarespace.

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Carter Quirante

April 18, 2020

Hi Miles, I've watched the split test videos for both ad level and ad set level. My question is what came first, the chicken or the egg? Is it the ad that you would split test first or is it the ad set that you split test first?

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Will Miles

April 18, 2020

Hi Miles, Can I duplicate my campaign ads for web click, will I get clicks from each of them "duplicated" . In every duplicate I change only budget.

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Andrea Huspeni

April 18, 2020

Last question! Do you do videos on certain things, like should you look for audiences that have behaviors, like online shopper, or engaged shopper?

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Andrea Huspeni

April 18, 2020

Hello, I was wondering if this strategy works for brands that don't have a major player in the market. For instance, I sell dog products. My concern is if I do interest (dogs) I will get page likes that are very generic, like Target and Amazon. Any videos on when a market doesn't have a big name?

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C. Journey

April 18, 2020

Miles, thanks, Your video is great. I am currently approching the split test the same way, but the problem is that by doing so, some potential customers might have been excluded.I mean : Adset 1 with group interest A and exclude B &C, then another adset 2 for B excluding A&C, then finally adset3 for C excluding A&B. but by doing so, you will never reach the people who love A&B or A&C or A&B&C…. what do you think?

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Marcelo Beilin

April 18, 2020

Done – Thanks!

It's the little things that you share that make all the difference!

Now, I can see that all ad sets are sharing the same post – but FB is still assigning each ad a unique ad id in each ad set – I guess this doesn't matter?

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Marcelo Beilin

April 18, 2020

Hi Miles, please let me know if this is the correct procedure to re-use same ad in multiple ad sets:

1- In the first ad set, create a dark post and make it an ad (selecting "This post will only be used an as ad")
2- Copy the post id from a permalink
3- Then for each additional ad set that will share this "dark post" ad do the following:
4- Create a new ad and select "Use Existing Post" instead of "Create Ad"
5- Paste the post id in it
6- Rinse and repeat

Just to make clear, please confirm that it is not possible to enter in this field the ad id from a regular ad instead of the post id from a dark post, right? I tried entering the ad id there but it got rejected because it said the post didn't exist on my business fan page

Thanks!

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Marcelo Beilin

April 18, 2020

Hey Miles, I want to use the one-interest per ad set technique you suggest – question though: I want all these ad sets to share the same ad to keep the ad engagement numbers intact (I remember you mentioning a while ago that that's the approach you use) – could you point me to the video that explains how to do this? I can't seem to find it using search

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Royal Lifestyle professionals

April 18, 2020

Is an audience of 500 000+ too high and will it convert?

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Scott Malouin

April 18, 2020

Few questions… Do you still think running an ad for 2 weeks is worth it. Most I've read online state 2 to 3 days max before you know if it's worth continuing?
Also do you look at CTR (All) or CTR (Link…)?

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Elliott W

April 18, 2020

I haven't started split testing yet but you explained it perfectly. Thank you

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Your Social Media Assistant-Dan Bull

April 18, 2020

great video Miles!

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Matt Schroeder

April 18, 2020

Hi Miles, just wanted to point something out. You made a segment that liked Tony Robbins, but NOT the other guys. Then you made a segment of people who like the other guys but NOT aTony Robbins. You're leaving out a big segment of people who like both. Wouldn't the people who like both interests mean that they are really into the niche you're trying to target?

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Mike Hersh

April 18, 2020

That was freaking fast, Miles. Thank you so much!

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Mike Hersh

April 18, 2020

Hey Miles, are you really targeting Tony Robbins as a standalone interest? Isn't this too broad? Because obviously, not all people who like Tony Robbins are actually into the new age stuff. Just wondering if it's a good idea to target ONE interest while excluding the rest, and the other way around in the adset level and still get conversions?

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Likuid Frames

April 18, 2020

hey miles great video! after having duplicated the ad set, why don't you simply remove the other coaches from the interests anisntead of excluding them? Would that not be the same thing?

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Future Love

April 18, 2020

Really need help with this question: how do 1 ad to multiple audiences? I made a huge mistake the other day where I did 8 audiences and 8 DIFFERENT ads of the exact same ad. I like to run my audiences at the same time on a single piece of content so it gets quick engagement in a short time. I have figured out how to 1 post targeting multiple audiences no problem, but 1 ad (that goes in news feed only) and multiple audiences i cannot figure out, please help

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Jake Vorkink

April 18, 2020

Not sure why these vids dont have more views. Great content and easy to follow. So are you a one-man show? Or do you have a team of marketers?

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Manjeet Sandhu

April 18, 2020

Thanks Miles, didn't realize you could split test in this way.

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poesias de amor vol 1

April 18, 2020

Hello, Miles a question if I combine several interests in a campaign an example 10 and I duplicate it in 10 ads set how many days you should run, to see analyze its effectiveness, and the best result I can duplicate and bet you a better investment for Spend for greater results

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Jess Randolph

April 18, 2020

Hey Miles- fabulous work as always- so much appreciated. My question relates to tracking.. do you just make decisions and keep records of your campaigns/what works/what doesn't within FB platform? Or do you split it out into excel spreadsheet? ( or is this just a waste of time) If you do separate tracking I would appreciate a video on this.

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优客李李

April 18, 2020

Awesome video as well as the elaborate instruction! I have 3 questions(too much to answer, but really hope to get your professional idea):
1. You said it needs at least 500 actions to test, but what if I have a limited time period to run a campaign(say 30 days)? Maybe the only way is to increase the daily budget?
2. What if I have 4-5 different kinds of interests to test? How to avoid the overlap? Include 1 kind and avoid all other kinds? I'm afraid some audience have more than one interest and they'll be excluded…
3. I saw you used 3 lookalike audiences. Is it necessary to split lookalike audience first?
Thx 🙂

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CJ Thomas

April 18, 2020

This is great! Thanks! One quick question. I noticed that when I try to split test creative (copy and images) on the ad level, it's hard to get a true comparison. For example, if I split test 3 images, facebook almost immediately gives image #1 about 10x more impressions than the other two. Which makes it hard to analyze the results. Wouldn't it be more accurate if each ad was shown to the same amount of people? Thanks!

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Keep It Simple

April 18, 2020

Very helpful. I'm so new to this. Why does Ads manager show my ad, if I set the ad up in power editor?

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jenwill11

April 18, 2020

Thank you

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Zainab Shah

April 18, 2020

cant one just put all 30 interest together and let the ad run? is that a good strategy for a starter, to get at least better conversion and brand aknowledgement? and do split testing when the ad is running for sometime?

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Andrew R

April 18, 2020

Hey Miles, great video! there's a few things we can test, audience, ads, and landing page. Here you go over audience but what do you do when you want to test all three? do you test them at the same time or do you start with audience first?

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