How to split test Facebook ad sets so you can test different interests, genders, age ranges, etc.
Split testing is by far one of the most powerful ways you can leverage the Facebook advertising platform.
You will learn what segments of your potential audience are most likely to become leads and which segments are most likely to become customers so you can focus your marketing efforts and advertising budget on the most productive segmentation.
This video is a part of the larger Facebook Advertising playlist you can find here:
It shows you how to run paid Facebook ad campaigns in the Power Editor.
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Great video best explanation
Hi Miles, amazing videos (been inhaling your audience targeting videos)! Total newbie here with a question…how to you recommend testing copy vs image vs video to make sure your ad itself is good? I totally love the testing each interest separately, but not sure if my ads themselves are good. thanks for your time!
Hi Miles! I saw you use Dublicate option as a way to create second variation. What do you think about the pre built fb option of creating a split test. The one that Facebook gives you to choose when on a campaign level?
Cheers
very good video, very well explained, Thanks
Why rarely no one except you talks about all that stuff? You definitely have my attention email and subscribe
how can I stop the pixel from tracking my own traffic? for example it will log all my traffic when I'm on the back end of squarespace.
Hi Miles, I've watched the split test videos for both ad level and ad set level. My question is what came first, the chicken or the egg? Is it the ad that you would split test first or is it the ad set that you split test first?
Hi Miles, Can I duplicate my campaign ads for web click, will I get clicks from each of them "duplicated" . In every duplicate I change only budget.
Last question! Do you do videos on certain things, like should you look for audiences that have behaviors, like online shopper, or engaged shopper?
Hello, I was wondering if this strategy works for brands that don't have a major player in the market. For instance, I sell dog products. My concern is if I do interest (dogs) I will get page likes that are very generic, like Target and Amazon. Any videos on when a market doesn't have a big name?
Miles, thanks, Your video is great. I am currently approching the split test the same way, but the problem is that by doing so, some potential customers might have been excluded.I mean : Adset 1 with group interest A and exclude B &C, then another adset 2 for B excluding A&C, then finally adset3 for C excluding A&B. but by doing so, you will never reach the people who love A&B or A&C or A&B&C…. what do you think?
Done – Thanks!
It's the little things that you share that make all the difference!
Now, I can see that all ad sets are sharing the same post – but FB is still assigning each ad a unique ad id in each ad set – I guess this doesn't matter?
Hi Miles, please let me know if this is the correct procedure to re-use same ad in multiple ad sets:
1- In the first ad set, create a dark post and make it an ad (selecting "This post will only be used an as ad")
2- Copy the post id from a permalink
3- Then for each additional ad set that will share this "dark post" ad do the following:
4- Create a new ad and select "Use Existing Post" instead of "Create Ad"
5- Paste the post id in it
6- Rinse and repeat
Just to make clear, please confirm that it is not possible to enter in this field the ad id from a regular ad instead of the post id from a dark post, right? I tried entering the ad id there but it got rejected because it said the post didn't exist on my business fan page
Thanks!
Hey Miles, I want to use the one-interest per ad set technique you suggest – question though: I want all these ad sets to share the same ad to keep the ad engagement numbers intact (I remember you mentioning a while ago that that's the approach you use) – could you point me to the video that explains how to do this? I can't seem to find it using search
Is an audience of 500 000+ too high and will it convert?
Few questions… Do you still think running an ad for 2 weeks is worth it. Most I've read online state 2 to 3 days max before you know if it's worth continuing?
Also do you look at CTR (All) or CTR (Link…)?
I haven't started split testing yet but you explained it perfectly. Thank you
great video Miles!
Hi Miles, just wanted to point something out. You made a segment that liked Tony Robbins, but NOT the other guys. Then you made a segment of people who like the other guys but NOT aTony Robbins. You're leaving out a big segment of people who like both. Wouldn't the people who like both interests mean that they are really into the niche you're trying to target?
That was freaking fast, Miles. Thank you so much!
Hey Miles, are you really targeting Tony Robbins as a standalone interest? Isn't this too broad? Because obviously, not all people who like Tony Robbins are actually into the new age stuff. Just wondering if it's a good idea to target ONE interest while excluding the rest, and the other way around in the adset level and still get conversions?
hey miles great video! after having duplicated the ad set, why don't you simply remove the other coaches from the interests anisntead of excluding them? Would that not be the same thing?
Really need help with this question: how do 1 ad to multiple audiences? I made a huge mistake the other day where I did 8 audiences and 8 DIFFERENT ads of the exact same ad. I like to run my audiences at the same time on a single piece of content so it gets quick engagement in a short time. I have figured out how to 1 post targeting multiple audiences no problem, but 1 ad (that goes in news feed only) and multiple audiences i cannot figure out, please help
Not sure why these vids dont have more views. Great content and easy to follow. So are you a one-man show? Or do you have a team of marketers?
Thanks Miles, didn't realize you could split test in this way.
Hello, Miles a question if I combine several interests in a campaign an example 10 and I duplicate it in 10 ads set how many days you should run, to see analyze its effectiveness, and the best result I can duplicate and bet you a better investment for Spend for greater results
Hey Miles- fabulous work as always- so much appreciated. My question relates to tracking.. do you just make decisions and keep records of your campaigns/what works/what doesn't within FB platform? Or do you split it out into excel spreadsheet? ( or is this just a waste of time) If you do separate tracking I would appreciate a video on this.
Awesome video as well as the elaborate instruction! I have 3 questions(too much to answer, but really hope to get your professional idea):
1. You said it needs at least 500 actions to test, but what if I have a limited time period to run a campaign(say 30 days)? Maybe the only way is to increase the daily budget?
2. What if I have 4-5 different kinds of interests to test? How to avoid the overlap? Include 1 kind and avoid all other kinds? I'm afraid some audience have more than one interest and they'll be excluded…
3. I saw you used 3 lookalike audiences. Is it necessary to split lookalike audience first?
Thx 🙂
This is great! Thanks! One quick question. I noticed that when I try to split test creative (copy and images) on the ad level, it's hard to get a true comparison. For example, if I split test 3 images, facebook almost immediately gives image #1 about 10x more impressions than the other two. Which makes it hard to analyze the results. Wouldn't it be more accurate if each ad was shown to the same amount of people? Thanks!
Very helpful. I'm so new to this. Why does Ads manager show my ad, if I set the ad up in power editor?
Thank you
cant one just put all 30 interest together and let the ad run? is that a good strategy for a starter, to get at least better conversion and brand aknowledgement? and do split testing when the ad is running for sometime?
Hey Miles, great video! there's a few things we can test, audience, ads, and landing page. Here you go over audience but what do you do when you want to test all three? do you test them at the same time or do you start with audience first?