At a global launch event, German sportswear company adidas presented for the first time its newly developed Boost running innovation and the Energy Boost running shoes. adidas claims that BOOST is a revolutionary cushioning technology which provides the highest energy return in the running industry. Unlike with its previous technologies, adidas announced today that BOOST will actually be used across all of its lines, not only running, but also basketball and even lifestyle with adidas Originals.
See the new adidas Energy Boost running shoe, featuring a newly developed outer sole by BASF in our latest IN MOTION video feature here above.
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