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In a previous post, we took a behind-the-scenes look at adidas’ latest offering in the form of the Ultra Boost running shoe. Now, in an HYPEBEAST PROCESS video, we get to watch the entire process in the production of the latest sneaker. Despite living in the modern age where nearly everything that is created is done so by autonomous machinery, it’s refreshing to see that there is some level of human intervention to produce the polished product. From the complete knitted uppers to boxing the complete pair, this short exploration in the construction of the Ultra Boost sheds light on the breakdown of the minimal, lightweight running shoe, and the attention to detail implemented by the workers.

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32 Comments

Danilo Restrepo

May 13, 2020

Todas las multinacionales se jactan de decir "fabricamos las mejores zapatillas para correr del mundo" Nike, Asics, Adidas, etc.

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Man Limbu

May 13, 2020

😎👍️

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Saemon X

May 13, 2020

So many years make money now 3 weeks close and ask for money …. how dare you ?? Close this business.

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Ben Berkay

May 13, 2020

Boost is life.

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Ernest Rozwadowski

May 13, 2020

Can anyone recognize the machine From 1:36? I need it as hell

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Gabriel Santos

May 13, 2020

tenis adidas são muito bonitos
aqui no brasil tem muita aceitação
eu não compro mais por ter aumentado muito seu preços e a durabilidade é pouca, decolando a sola antes mesmo de ficar gasta.
uma pena.
não compro mais

Reply

BLANK CHANNEL

May 13, 2020

This Fucking adidas never being best if you compare with Kodachi Running Shoes

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Gauravprakash Gauravprakashsingh

May 13, 2020

Is this company manufacturing??

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Arilson Enio Reis.

May 13, 2020

ultraboost on amazon!! https://amzn.to/2V45jkw

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『DC』 SɳX

May 13, 2020

Please gift me. I LOVE ADİDAS 😊

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Azeem Saifi

May 13, 2020

Nice

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Maxwel Araujo Oliveira Oliveira

May 13, 2020

Por isso que são tão caros essas merdas…

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Gustavo Barbosa

May 13, 2020

Adidas vendi a marca nos de Franca sp temos os mesmos processos máquinas mão de obra mais clalificada….

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Nathan Adam

May 13, 2020

Not the best running shoes, not even close.

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Alberto Torres

May 13, 2020

One thing I am sure boost its comfortable than air try one of these and you'll see!!!!

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RK Bullet

May 13, 2020

But it's the time of vaporfly

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K.A. Sharmella

May 13, 2020

Actually, they punish themselves. It's not me. Tan vinai tannai sudum.

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what and what

May 13, 2020

So are they still the best now?

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สันติ เย็นนะภา

May 13, 2020

Nike running No.1

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Brian Hurley

May 13, 2020

Made in Asia for pennies.

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Brian Hurley

May 13, 2020

Get a sock, glue stirafome to the sole, charge 180. Not bad.

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I like Alpacas

May 13, 2020

Wow, this is so cool to see the behind the scenes of a sneaker like this one

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guitarpappy23

May 13, 2020

Kung fu Shoe boxing.

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godsavegrunge

May 13, 2020

Annoying music but cool ig

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黄新亮

May 13, 2020

I have the  top-level fake shoes,  high quality.please contact with me through WeChat 13055941688  or line 18725366666.

Reply

tscharli randali

May 13, 2020

The Better running shoe ist the Nike Element

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learn law

May 13, 2020

Why u don’t show their faces u little bitch? Is it because they’re Chinese and u underpay them

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abdullah alamri

May 13, 2020

better compny in the world

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Muthu Selvam

May 13, 2020

Apache footwear Pvt limited manufacturer addidas shop

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Jose R Suarez

May 13, 2020

How much for a pair?..500 bucks maybe?,all this companies claim to have the best running shoes and slave people to make it,yeah,ujummmm…!

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rodrigohimm

May 13, 2020

ALL chinese working…

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The5GIO5

May 13, 2020

This just shows how this is never worth 200€

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