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The hilarious art of book design | Chip Kidd

admin by admin
May 16, 2020
in Giải Trí
22
The hilarious art of book design | Chip Kidd



Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book — and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. (From The Design Studio session at TED2012, guest curated by Chee Pearlman and David Rockwell.)

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the “Sixth Sense” wearable tech, and “Lost” producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at

If you have questions or comments about this or other TED videos, please go to

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Comments 22

  1. Cup says:
    3 years ago

    I'm embarrassed to admit this but I'm also one of those people that sniff books after buying them. My childhood's books are plastered in my memory forever based on their smell.

    Reply
  2. Cup says:
    3 years ago

    I can't stand this guy. I can tell he's good at what he does but his personality is really annoying. The way he talks and then pauses…. like "hellooo?? I just said something funny… it's your turn to laugh ha ha ha" and "I'm too eccentric… I'm unique… I'm the form and content maker"

    Reply
  3. Cathy S says:
    3 years ago

    Such a gifted book jacket designer — awesome in every way. But he's a book jacket designer, not a book designer. A book designer works with the actual pages of the book, the font, the layout, any photos, etc.

    Reply
  4. Руслан Руслан says:
    3 years ago

    Спасибо за перевод)

    Reply
  5. HUFXI says:
    3 years ago

    YO SOMEBODY PLS GET THIS MAN A NEW PAIR OF GLASSES

    Reply
  6. Mejo Mohan says:
    3 years ago

    Make me your assistant

    Reply
  7. Saad Khan says:
    3 years ago

    1:25 ok, boomer

    Reply
  8. Beyin Bedava says:
    3 years ago

    Anyone interested in book designing should check it out https://jvz3.com/c/1383019/340944

    Reply
  9. Randy Dunbar says:
    3 years ago

    Insightful and motivating.:-]

    Reply
  10. Momento Mori says:
    3 years ago

    Lesson?: make a joke, doesn't matter bad or good, stop talking, stare hard at the audience, wait for them to laugh (and if they didn't, u stare harder), and then proceed, with a nother joke, doesn't matter good or bad.

    Reply
  11. angle fromsky says:
    3 years ago

    One guy in the audience was paid to laugh out loud, and he did it very well

    Reply
  12. LRGonzales says:
    3 years ago

    I wish he'd intonate some of these sentences differently

    Reply
  13. Luke Teichert says:
    3 years ago

    So many questions:
    Why are people laughing?
    What's up with his glasses?
    Why are people laughing?
    Why is a headset skanky?
    WHY ARE PEOPLE LAUGHING?

    Reply
  14. Ground Hog says:
    3 years ago

    Great talk…his glasses were hypnotic…were we all just hyp…¥π®bg.*…never mind.

    Reply
  15. Angela Em says:
    3 years ago

    What an excellent speaker with such peculiar humour! And the theme of the talk is very appealing to me, book design in a funny mode speaker mood, yey! 📘💖🤣👏🏻👏🏻👏🏻👏🏻

    Reply
  16. Sanjana N says:
    3 years ago

    he's like an animated character

    Reply
  17. DKT1970 says:
    3 years ago

    He's good

    Reply
  18. Dariya Tukhmetova says:
    3 years ago

    wow, such a great speech. I have never thought about people behind book cover. He made very simple and clear appreciation for book cover designers. thank you very much TED inviting mr Chip Kidd

    Reply
  19. Rex Benny says:
    3 years ago

    WHY IS THIS IN MY RECOMMENDED?

    Reply
  20. 57thorns says:
    3 years ago

    The part about the Dry cover is really a good example of knowing enough about the rules and why they are there to break the rules in a way that works.

    Reply
  21. xl says:
    3 years ago

    One of the fakest job I know

    Reply
  22. ThePlasticJones says:
    3 years ago

    Superb presentation!

    Reply

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